Milan 2025

Immersive Installation
Creative Direction and Connections by VERSA

In April 2025, we brought together our clients Maqstone and Leo Lague through an installation presented during Milan Design Week, within the Alcova circuit. The project staged an encounter between creation, material, and context — a process built collaboratively that reaffirms our vision for high-value brand experiences rooted in Brazilian design, industry, and material culture.

Responsible for strategy, creative direction, scenography, graphic design, and executive production, VERSA transported 15 tons of soapstone to Milan, giving shape to an installation featured in publications such as L’Officiel, Casa Vogue, Elle Decor Italia, Architecture Hunter, Corriere della Sera, Dezeen, Sight Unseen, and Est Living.

Time After Time introduced a territory in which soapstone pieces organize themselves as a field of forces. Archetypal forms such as pyramids, monoliths, and columns enter into dialogue, producing tension, displacement, and resonance.

The occasion also marked the launch of VERSA 360, VERSA’s proprietary platform for creative connections.

Creative Direction
Graphic Design
Experience Design
Copywriting
Communication
Photography
Video Editing

Gabriel Brugnara
Fernanda Liba, Thiago Simbol
Gabriel Brugnara e Joana Andrade
Lucas Tavares
Raphael Miranda
Hugo Takemoto, Alexandre Ribeiro e João Rubio
Filipe Krug

Create to empowerMata Atlântica, São Paulo, Brasil

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